Last week I received a call from a sales representative of a teleconference solutions provider, referring to a request I made about video-conference software. It took me a few seconds to recall that, in fact, three weeks back I had called the company. I was trying to buy the $50 PC-based version of their software, so I could video conference with my colleagues sitting in a boardroom in Mexico. My first surprise was to find that the software was not available for download. Then I tried an old-school solution by looking for the software at Staples and OfficeMax, but no luck.
So, I stepped back in time even further, and called the company looking to buy the software, hoping they could FedEx it overnight. Then they surprised me with yet another vintage approach: “I’ll be glad to pass your information to one of our resellers, as that is the only channel we use. They’ll get in touch with you ‘pronto’.” After that, I’m not surprised that their fast response time was three weeks. Obviously my solution at this point was to use one of the many options available, which include Skype, Apple’s Facetime or Google Hangouts. No hassle, no money, no middle man.