June 17, 2014 at 3:08 PM
“The World Cup experience is more than just the game of soccer. It’s an event. And it will fly by faster than you think. It will end and you’ll be saying, ‘Wow, it’s over already?’ You have to remember to take it all in …” — Cobi Jones (former player and sports analyst).
Finally, after years of preparation, emotions and growing expectations, the 2014 World Cup kicked off last week in Brazil. It has been a really interesting journey for the country, starting with Brazil selling its case and passing through years of planning, implementation and finally the execution. But, the World Cup is not just about teams, players, or games; there are also those considerations (security, transportation and logistics issues, media coverage, communications, political or military situations, etc.) that keep drawing our attention and that will influence the final evaluation of Brazil as a host.